Marketing Specialist
Woodbridge, ON
Base Salary:
$50,000-$60,000
1. Who Are We?
We are a strategic recruitment agency specializing in connecting skilled professionals with top employers across Canada and the United States. Our people-first approach ensures every placement leads to meaningful, lasting success.
2. Why Are We Looking for You?
Our client is expanding their marketing initiatives and seeking a passionate, results-oriented Marketing Specialist with proven B2B product marketing experience. This individual will play a key role in developing and executing strategies that elevate brand positioning, generate leads, and strengthen customer relationships. If you’re a creative thinker with a data-driven mindset who loves shaping go-to-market stories, this opportunity is for you.
3. What’s In It for You?
- Full-time, permanent position
- Monday to Friday (9:00 AM – 5:00 PM), in-office at the Woodbridge location
- Base salary of 50,000-$60,000
- Opportunity to work on high-impact B2B marketing campaigns
- Modern, collaborative office environment
- Professional development and career growth support
- Plan, execute, and measure multi-channel B2B marketing campaigns (digital, social, email, and events)
- Develop product positioning, messaging, and go-to-market materials for new and existing offerings
- Collaborate with sales and product teams to create lead-generation strategies and sales enablement content
- Manage website updates, SEO efforts, and digital advertising initiatives to drive awareness and conversions
- Ensure consistent brand voice across all communications and platforms
- Conduct market and competitor analysis to inform strategic marketing decisions
- Organize and support industry trade shows, events, and webinars
- Track and report on key performance metrics to evaluate campaign effectiveness
- 1+ years of experience in marketing, with B2B product marketing as a core focus
- Post-secondary education in Marketing, Communications, or a related field
- Strong understanding of the B2B buyer journey and lead generation strategies
- Proficiency with digital marketing tools (Google Analytics, HubSpot, LinkedIn Ads, SEO platforms)
- Exceptional written and verbal communication skills