Vice President, Sales and Marketing, North America
Location:
Ontario (GTA ideally, but can be located outside of GTA with ability to travel in Canada and the US at times)
Who Are We?
We are a strategic recruitment agency specializing in connecting skilled professionals with top employers across Canada and the United States. Our holistic approach ensures that both technical and cultural alignment leads to long-term success for all parties involved.
What's in it for you?
- Competitive base salary plus fully paid benefits, RRSP matching program, lucrative profit sharing plan
- A stable and reputable organization with 11 locations across Canada and the U.S.
- Opportunity to make a huge impact within a newly created role
- Supportive and innovative leadership team
Why Are We Looking for You?
We are proud to partner with a leading North American entity with over 600 years of combined experience between 11 locations. We are currently seeking a strategic Vice President, Sales and Marketing for all North American operations. The VP will be a key component to the company’s ongoing success and strategic growth goals. They will bring B2B sales and marketing leadership expertise, as well as a proven ability to build meaningful relationships with internal and external stakeholders.
Here’s what you will do:
- Develop comprehensive sales and marketing strategies tailored to the diverse capabilities and goals of each business unit to maximize new revenue growth and market share.
- Drive business development initiatives, identifying new opportunities and building strategic partnerships across multiple independent companies.
- Coach, mentor, and manage a team of Regional Sales Managers to enhance team performance and ensure execution of sales strategies and plans. May also oversee Contracts and Proposal staff.
- Support ongoing skills development of the sales team, and identification and introduction of technology to both enhance sales effectiveness and improve team productivity.
- Provide recommendations to General Managers and Presidents of different business units regarding changes in customer segments, industries, products and/or inside team members.
- Develop a strategic cross-selling strategy to capitalize on the collective strengths of the 11 business entities, to drive new revenue opportunities with both existing and new customers.
- Develop pricing intelligence systems to support competitive and profitable opportunity assessments.
- Provide regular reports and insights on sales performance, forecast updates, and market trends.
- Maintain a strong customer and industry network to support business growth and brand positioning.
- May perform other tasks as deemed appropriate.
Here’s what we’re looking for:
- Post-secondary education in Business, Marketing, Engineering, or other relevant field of study. MBA or additional qualifications are an asset.
- Proven experience in sales leadership with a minimum 8 years in a senior level role, overseeing North American sales and marketing activities.
- Experience in industrial, manufacturing, and/or construction sectors is required. Steel industry experience would be a huge asset.
- Experience leading sales strategy across multiple businesses units and geographical areas is required. A proven ability to connect with departmental and operational managers to understand unique needs and curate effective sales and marketing strategies for different business units is required.
- Strong business development acumen with a track record of growing revenue in complex, multi-entity environments.
- Exceptional coaching and leadership skills with experience managing and scaling regional sales teams.
- Proficiency in developing and utilizing sales and marketing systems and analytics tools.
- Excellent communication, negotiation, and interpersonal skills.
- Strong computer skills including MS Office, CRM (Hubspot), social media platforms and other sales/marketing related software.
- Valid drivers license and passport with the ability to travel throughout Canada and the US occasionally.